January 19, 2025

Analytical Business Tactics

Long Term Benefits of Investment

Why now is the time to invest in cloud telephony

Why now is the time to invest in cloud telephony

The telecommunications landscape is set to take the next leap in its evolution – setting the stage for a digital-first era. Traditional telephony, which relies on analogue and digital technologies, is encountering significant challenges in meeting the demands of a rapidly advancing world. As a result, the industry is shifting from conventional business phone systems to cutting-edge cloud telephony solutions – notably led by BT, who announced the end-of-life or ISDN (Integrated Services Digital Network) lines by 2027, commonly referred to as the “BT ISDN switch off.”

2027 may feel like some way away, but this pivotal move underscores the urgency for organizations to adapt and embrace the potential of cloud-based communication systems. There is a clear opportunity for organizations to develop future-proofed communications infrastructures, making them more resilient in the face of rapid technological advancements and changing communication standards.

Simon Jefferies

Director of Technology at Sharp UK.

The importance of understanding cloud telephony

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