Amazon Prime Day 2024: latest news on this July’s sale

Amazon Prime Day 2024 is almost here. The retailer still hasn’t confirmed a date just yet but it has already confirmed in a press release that the mega-sale will take place in July yet again. So, with that month drawing ever closer, it won’t be long until we get a date announcement. Until then, we’re here to share all of our predictions and expectations – as well as all the latest news, rumors, and our predicted start date.

• Browse all of today’s deals at Amazon

Following a couple of big sales events we’ve already got a good idea of what to expect from this year’s Prime Day days, including the products that will be on sale and what prices we should see. 

Expect lots of discounted Amazon devices, TVs, laptops, tablets, appliances and more – the majority of which should be on sale for record-low prices in July. Some, such as the Echo Dot, Fire TVs and Kindle, should be even cheaper than what we’ve already seen in retailer’s members-only event – so be sure you’re signed up to Amazon Prime if you want to score the best bargains.

You can keep this page bookmarked for all the latest news and announcements over the coming weeks. I’ll also share all the best Amazon Prime Day deals picked by our experts and based on TechRadar’s years of experience covering the sale once it starts.

Amazon Prime Day 2024: all you need to know

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(Image credit: Shutterstock)

When is Amazon Prime Day 2024?

Amazon hasn’t announced the date for Amazon Prime Day 2024 yet, but it has confirmed the sale will take place in July as usual. Our best prediction based on the dates of previous sales is that the two-day sale will run over either July 9 – 10 or July 16 – 17. It’s usually towards the start of the month.

We’ll listen out for more news and announcements over the coming months and be back to update this page as soon as we get any new information.

How do I become an Amazon Prime member?

You need to be an Amazon Prime member to access all Prime Day deals. A subscription costs $14.99 per month or $139 for a year.

If you haven’t signed up before then new subscribers can get a 30-day Amazon Prime free trial to buy the member-exclusive deals. The free trial also lets you try out all the other membership benefits, including free shipping, access to Prime Video and much more. 

You can read our Amazon Prime review for full coverage of what you get as part of a membership. That can help you decide if you want to cancel Amazon Prime once your free trial has ended to avoid being charged the monthly fee.

What are the best Amazon Prime Day deals?

The majority of the best Prime Day deals are on Amazon products The retailer always discounts these products to their lowest prices during Prime Day – even cheaper than we see on Black Friday – which makes it a great time to buy a Fire TV, Kindle, Echo Dot, Fire Tablet and so on.

There are also hundreds of deals in all of the retailer’s most popular categories, too, such as TVs, laptops, appliances, smart home tech, gaming, fashion and more. Depending on the product, you can often pay the lowest price that year during Prime Day, though some of the biggest savings are held back for Black Friday in November.

No matter what it is you’re after, we search through the full sale to bring you all the best Amazon Prime Day deals right here so you can be sure you won’t miss out on a bargain.

Will there be a Prime Day in October 2024?

Amazon has also run a Prime Day in October in the last two years, so will it run another in 2024? While nothing has been announced, we are confident there will be a second Amazon Prime Day in October. It’s been relatively successful as it’s an ideal preview for the retailer’s Black Friday deals in November, so it’s very likely that Amazon will hold it again in 2024.

Last year’s best Amazon Prime Day deals


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