Best marketing roadmapping software of 2024
Best marketing roadmapping software: quick menu
Roadmapping software helps marketing teams to plan and organize their projects. It helps teams communicate their strategies and align stakeholders to achieve common goals.
With a roadmapping tool, marketers get a clear overview of the tasks they’re meant to accomplish and a medium to collaborate seamlessly. There are endless tools, and picking the best one can be challenging. We conducted extensive research and product testing to select the best roadmapping tools available. We curated this buying guide based on important factors like features, pricing, customer support, and ease of use.
We’ve also featured the best content calendar software.
The best marketing roadmapping software in full:
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Best overall
Monday.com is an advanced project management platform for marketing teams. It has a built-in roadmap tool you can use to collaborate effectively. Users have access to a library of pre-made roadmap templates; you can select anyone and edit them to match your taste. It’s way easier to build upon an existing template than create your roadmap from scratch, and Monday.com offers many interactive templates to help marketing teams.
This platform offers many other features that can benefit marketing teams. Organizations can use it to create visual boards and manage projects seamlessly. Teams can communicate via a centralized hub and message each other instantly. Monday.com has many third-party integrations to offer extra functionality, e.g., importing files from external storage platforms like Dropbox and Box.
Interface
Monday.com has an intuitive interface you’ll likely enjoy using. The platform’s designers managed to pack a lot of features into a visually appealing dashboard that users can easily navigate. Monday.com has an interactive and responsive feel that makes the app enjoyable to use. That said, there’s a steep learning curve to get used to the platform’s many features. You may struggle as a new user, but you can get familiarized quickly.
Besides, Monday.com offers a lot of help to new users. You can access tutorials, user guides, and on-screen guides to help you navigate the app. Monday.com is accessible via a web browser, desktop app (macOS and Windows), and mobile app (iOS and Android).
Pricing
Monday.com offers a free plan with limited features. This plan supports at most 2 users and just a few roadmaps. To access the full features, you’ll need to upgrade to a paid plan, which starts at $9 monthly per user, and each plan requires at least three users.
Monday.com can be costly depending on your chosen plan and the number of users. It’s a suitable tool for medium-sized and large businesses with sizeable software budgets but it isn’t the best for small businesses with limited budgets.
Read our full Monday.com review
Best task management
Asana is a sophisticated project management tool that’s well-suited for marketing teams. Roadmapping is one of its core features. You can create roadmaps and share them with other users seamlessly. Of course, Asana has roadmap templates you can select and edit to fit your taste. You can customize your roadmap extensively, adding sections, columns, and objectives at different points.
Asana has extensive collaborative features. A built-in messaging tool allows marketing personnel to exchange information instantly; it works like the instant messaging tools people are used to. If you aren’t comfortable with Asana’s built-in chat tool, you can integrate it with your existing business communication platform, e.g., Slack.
This platform is a very effective task management tool. You can create tasks, assign them to different users, and monitor progress easily. Asana empowers marketing teams to stay aligned and collaborate effectively to achieve goals.
Interface
When testing Asana, we could tell that the designers and developers put considerable effort into creating an intuitive user interface. The dashboard is designed to make it easy to locate just what you want in a few clicks. To make things better, users can personalize their dashboard to fit their unique tastes.
Asana has desktop and mobile apps you can download on your device. It’s also accessible via a web browser.
Pricing
Asana offers a free plan with limited features for small teams. This plan supports at most 10 users and lacks useful features like project dashboards and custom roadmap templates.
To access the full features, you can choose the Starter plan for $10.99 monthly per user or the Advanced plan for $24.99 monthly. You can also contact Asana’s sales team to negotiate a custom pricing package if you represent a large organization.
Fortunately, Asana offers a 30-day free trial for its paid plans, allowing users to test the features before making their final decision.
Read our full Asana review
Best customizability
Wrike is a powerful project management and planning tool for marketing departments. It has an extensive feature set, which includes an effective tool for creating roadmaps. This platform allows users to create visually appealing and detailed roadmaps with ease. It comes with templates that you can choose to form the foundation of your own roadmap.
With Wrike, you can visualize each stage of the roadmap and allow the stakeholders to monitor progress instantly. Wrike’s roadmap tool has calendars that allow marketing teams to set and follow schedules rigorously. You can easily share your roadmap with stakeholders, and they’ll get full visibility into what your marketing team plans to accomplish.
Wrike lacks a built-in chat feature, but you can integrate it with external tools like Slack for instant communication. It has built-in file storage to upload and share files seamlessly. Multiple people can collaborate on the same roadmap, making real-time changes that all stakeholders can see.
Interface
Wrike has a modern and responsive look. The dashboard is straightforward, with features arranged neatly on the left side and your view on the right side. You can customize your view, e.g., change the colors and switch between light and dark modes.
This platform runs in a web browser and is accessible via mobile and desktop apps.
Pricing
Wrike offers a free plan with limited features like many other project management tools. The free plan lacks many useful features like time tracking, Gantt charts, and analytics.
To make the best of Wrike and its roadmapping features, you can subscribe to the Team plan for $9.80 monthly per user or the Business plan for $24.80 monthly per user. Large organizations can negotiate a custom deal by contacting Wrike’s sales team.
This platform offers 14-day trials for all its paid plans with no credit card details needed.
Read our full Wrike review
Best digital whiteboard
Miro, formerly RealtimeBoard, is a popular communication and project management platform for enterprises. Its best-known feature is the digital whiteboard, allowing users to brainstorm and exchange ideas in real time.
Miro’s features include a roadmapping tool that’s suitable for marketing departments. The platform has a library of pre-made roadmap templates, which you can edit to fit your requirements. Miro supports real-time collaboration, allowing multiple people to edit a roadmap simultaneously.
Marketing teams can use Miro’s whiteboard to brainstorm as they work to fulfil the goals outlined in their roadmap. Miro has a built-in chat tool that lets users instantly message each other. You can also integrate it with Slack and other existing business communication solutions.
Miro is an excellent choice if you want an excellent roadmapping tool that fosters collaboration within your marketing department.
Interface
This platform scores high in the user-friendliness criterion. Miro has a minimal and uncluttered interface that feels easy to navigate. The designers put a lot of effort into delivering an advanced platform that feels as simple to use as possible.
You can download the Miro app on your desktop (macOS and Windows) or mobile phone (iOS and Android). You can also access the platform via your web browser.
Pricing
Miro has a free plan that offers a single workspace and just 3 editable boards. To enjoy the full features, you can pay for the Starter plan ($8 per user per month), which includes a single workspace with unlimited boards and built-in communication tools.
You can also pay for the Business plan ($16 per user per month), which provides unlimited workspaces and boards. The Business plan also allows you to collaborate outside your core team with unlimited guest accounts.
Large organizations can contact Miro’s sales team to negotiate a custom deal, which can include bulk discounts. The platform offers a 14-day free trial for its paid plans.
Read our full Miro review
Best versatility
Confluence is a popular collaboration tool offered by Atlassian, an Australian software company. It’s a versatile tool with many features, including roadmapping. This tool enables marketing departments to create complex roadmaps to plan their strategies. Of course, it comes with templates that users can adopt as the foundation of their roadmaps.
This platform performs excellently in collaboration. Multiple users can collaborate on the same roadmap, making needed changes on the go. Stakeholders get a detailed overview of the marketing roadmap once you share it with them.
As a versatile tool, Confluence does much more than roadmaps. It comes with templates to create many other types of corporate documents, e.g., SWOT and competitive analysis, financial reports, sales reports, design reviews, and more. The running joke is that Confluence has a template for everything.
Interface
Confluence doesn’t perform too well in the user-friendliness criterion. During testing, we observed a clunky interface that can feel overwhelming to navigate. Confluence has many features, and the dashboard is not as responsive and neatly arranged as what you’d find on some competitors. It can be difficult to find some features, especially for new users not used to Confluence.
Confluence has mobile and desktop apps you can download from the relevant app stores. You can also access the platform via your web browser.
Pricing
Confluence offers a free version that supports up to 10 users with limited features and storage (2GB). To enjoy advanced features, you can subscribe to the Standard plan for $6 per user monthly or the Premium plan for $11.55 monthly.
The Standard plan provides 250 GB storage, while the Premium plan offers unlimited storage. Support on the Standard plan is limited to working hours, while Premium subscribers can access 24/7 support. You can sign up for a 7-day free trial for either plan before paying.
Best collaboration
StoriesOnBoard is a dedicated roadmapping tool. It was designed for remote workforces with collaboration as the core focus. This tool allows you to create interactive and detailed roadmaps with little hassles. You can share roadmaps with other stakeholders, either StoriesOnBoard users or non-users signing in with guest accounts.
Team members can share roadmaps by inviting other team users directly or by generating and sharing a secure link. You control the permissions for other users, deciding who can comment or leave changes on your roadmap.
StoriesOnBoard gives you a collection of templates to form the foundation of your roadmaps. You can choose a template designed by professionals and edit it to create a solid roadmap for your marketing strategies. StoriesOnBoard helps keep marketing teams aligned toward their desired goals.
Interface
StoriesOnBoard has an intuitive and responsive interface. You have features neatly arranged on the left side while your view is on the right side. The platform’s dashboard is easy to navigate, allowing you to find features with a few clicks.
The drawback is that StoriesOnBoard is an exclusively web-based tool. It has no mobile or desktop apps you can download on your device, which puts it at a competitive disadvantage. Roadmapping platforms with mobile apps are preferable because they let users monitor their roadmaps and make changes on the go.
Pricing
StoriesOnBoard has three pricing plans: Personal, Plus, and Premium. The Personal plan costs $16 per month for one user at most. The Plus plan costs $29 per user per month for unlimited users, and the Premium plan costs $55 per user monthly.
This platform offers a 14-day free trial for its pricing plans.
Best all-in-one-use
Notion is a popular enterprise collaboration and management tool. Though relatively new, it has swept across the corporate world thanks to having an extensive set of features.
Notion includes a roadmapping tool that marketing teams can utilize. You can find many roadmap templates; Notion’s templates are notably detailed and impressive. This platform makes sharing your roadmaps with internal and external stakeholders easy. You can tag other users by name or send email invites for external stakeholders to access your document. Of course, you control who can edit, view, or comment on your roadmap.
The best thing about Notion is that you get an effective roadmapping tool and numerous other features your organization can utilize. You can use Notion for everything from task management to project tracking, bookmarking, and to-do lists.
Interface
Notion’s interface is simple and feels outdated. It doesn’t have the visually appealing, responsive interface you’d find in many other roadmapping tools; this platform focuses more on function than form. To many people, this simple interface is a bonus, while to others, it’s a disadvantage. The crux is that Notion performs its job extremely well.
Pricing
Notion offers a free plan with limited features, e.g., inviting a maximum of 10 guests. To enjoy the advanced features, you can subscribe to the Plus or Business plan.
The Plus plan costs $8 per user per month, and the Business plan costs $15 per user per month. Notion is cost-effective for the numerous features it offers. It allows you to perform many tasks in the same software instead of paying more for multiple platforms to access the same features.
Large organizations can contact Notion’s sales team and negotiate a custom Enterprise plan. The pricing plans include a 14-day free trial to test Notion’s features before making a final decision.
Best visualization
Roadmunk is a tool designed primarily for roadmapping. Marketing departments can use this platform to create detailed roadmaps to keep stakeholders on the same page. A great thing about using Roadmunk is its visualization features. It allows you to create detailed, interactive roadmaps using colours to highlight different elements.
Roadmunk comes with many free roadmap templates you can edit to fit your requirements. The pre-made templates are sophisticated and visually appealing, making it easy for users to create similar roadmaps.
This tool allows you to create different views of your roadmap for different stakeholders. You can easily share your roadmaps with stakeholders, allowing some to make edits and others only to review and leave comments.
Roadmunk has a unique integration with Jira, a popular project-tracking software. You can link your Roadmunk roadmaps to your Jira account and seamlessly transfer data between them. For instance, team leads can automatically convert roadmap elements into Jira tasks and assign them to the relevant people. Roadmunk even has integrations with rival product management/roadmapping tools like Asana and Monday.com.
Interface
Roadmunk has a very high score in the user-friendliness criterion. It has a responsive interface that’s easy to navigate. The platform features a white background with contrasting colors to highlight features. The features are neatly arranged across the dashboard, allowing you to find what you want easily. Roadmunk’s interface is aesthetically pleasing to interact with.
Roadmunk is exclusively a web-based tool. There’s no mobile or desktop app, which is a noteworthy drawback.
Pricing
Unlike some roadmapping tools, Roadmunk lacks a free plan. This platform offers three standard pricing plans: Starter, Business, and Professional.
Starter plan costs $19 per month and lets you create unlimited roadmaps; this plan supports only one user.
The Business plan costs $49 per user monthly, with more advanced features like custom roadmap colour palettes and roadmap dependencies.
The Professional plan costs $99 per user per month, with sophisticated features like Single Sign-On (SSO) and extra training and support services. Large organizations can also contact Roadmunk’s sales team for a custom deal.
Roadmunk is an expensive tool, especially for small businesses. The platform offers a 14-day free trial for its pricing plans.
Best ai features
FigJam is a whiteboard tool offered by Figma. To the uninitiated, Figma is a popular platform designers use to collaborate and coordinate their work.
With FigJam, marketers can easily create roadmaps highlighting and explaining their strategy. FigJam comes with built-in templates you can choose to create your own roadmap. An excellent feature of FigJam is that you can utilize artificial intelligence (AI) to generate custom roadmap templates; you’ll write a text prompt, and the app creates a template according to your prompt.
FigJam offers much more than roadmaps. It’s a digital whiteboard that enables marketers to brainstorm and share ideas in real-time.
Interface
FigJam has a modern and responsive interface you shouldn’t have problems navigating. The interface is minimal and uncluttered, enabling you to find features easily. You can access FigJam from your web browser or download the iOS mobile app.
Pricing
FigJam is offered as a separate paid tool in addition to a Figma subscription. That is, you must first pay for a Figma subscription and pay extra fees to access FigJam. This pricing structure makes FigJam unsuitable for organizations that don’t already use Figma.
A FigJam subscription costs between $3 and $5 monthly per user, which is relatively cheap. However, the prerequisite Figma subscription costs between $12 and $75 monthly, which can be costly depending on the number of users.
We’ve also featured the best free project management software.
How to choose a marketing roadmapping software
1. Cost
Cost is the first thing to consider when choosing your marketing roadmapping software. Different tools have different pricing strategies, and choosing something you can afford long-term is crucial.
Most marketing roadmap tools charge monthly or annual fees for each user, making estimating what your organization will pay easy. Some tools are expensive, while some are relatively affordable. Find one your organization can conveniently afford, preferably on an annual basis; annual fees usually have significant discounts compared to the monthly prices.
Check if your desired roadmap platform offers a free trial. If so, don’t hesitate to utilize the free trial to test the platform before making your final decision. Some platforms require you to input card details for a free trial, while some don’t. If you fall into the former case, you can always cancel the trial if unsatisfied with the roadmap tool.
2. Ease of Use
Look for a roadmap software with an intuitive interface you can easily understand. Ease of use is critical because it makes your work easier. A roadmap tool with an overtly complex interface can frustrate your marketing team and cause grave mistakes.
An ideal roadmap tool should be minimal and cluttered, with features arranged neatly on the dashboard. It should be easy to find the features you want at any time. Preferably, choose a software that has a mobile app, allowing your marketing team to monitor their roadmaps and make changes on the go. Any roadmap software without a mobile app is at a competitive disadvantage.
3. Customer Support
Customer service is a vital consideration when choosing a marketing roadmap tool. Things can sometimes go wrong, and you might need external help from the software vendor. Hence, look for a roadmap platform whose support team you can always contact to resolve your issues.
You should be able to speak with a support agent via email, live chat, or telephone anytime or at least during working hours. It’s not just about contacting support; the support team should be staffed with skilled experts who quickly resolve customers’ problems.
You can judge a platform’s customer service standing by reading reviews. These reviews from existing or previous customers tell you if the platform has a good or bad reputation regarding this vital factor.
4. Scalability
Businesses don’t stay the same size forever. Your marketing department can grow rapidly as the business scales, needing more users to be added to the roadmapping platform. You need a tool that can easily handle more users without sacrificing performance and quality. The platform should handle an increasing number of users without lagging and experiencing bugs. Scalability is vital for roadmapping tools or any other type of business software.
5. Security
Marketing roadmaps constitute sensitive information that can cause significant damage in the wrong hands. For instance, you don’t want competitors snooping on your marketing strategy and knowing how to counter it. You also don’t want malicious actors snooping on your marketing strategy and finding ways to trick your customers for personal gain. Hence, you need a roadmap software that’s as secure as possible.
Choose a platform with sophisticated security features to protect user data. The platform should utilize advanced encryption algorithms to prevent malicious actors from stealing your information. The industry standard is the Advanced Encryption Standard, which uses keys of 128, 192, or 256 bits to encrypt data in transit and at rest. This way, even if a hacker accesses your data, it’ll be useless to them because they don’t have the unique decryption key.
Two-factor authentication is another vital security feature to look out for. This feature requires two modes of identification before granting access to a user’s account; the first mode is the correct credentials (username and password), and the second is a unique one-time PIN sent to a linked email address or phone number. Someone can’t access your account without this PIN even if they somehow get your correct password.
6. Features
Consider the unique features you want in your marketing roadmap software. For instance, do you want a very customizable platform? Do you want a platform with built-in collaboration tools? Do you need third-party integrations for extra functionality? These are the types of questions to consider before deciding on your roadmapping software.
How we test
We identified a diverse set of software options for evaluation and assessed the ease of installation and setup. We evaluated the user-friendliness of the interface.
Core features like roadmap creation, collaboration tools, integrations, customization, and analytics were thoroughly tested. We assessed the software’s speed, its ability to handle complex projects, and how well the software facilitated team collaboration.
The capability to integrate with other marketing tools was considered.
We also gauged the responsiveness and support quality. Pricing plans were compared, to ensure the best value for money.
We’ve also featured the best CRM softwares
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